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The Baby-friendly Hospital Initiative was launched by WHO and UNICEF in 1991. The initiative is a global effort to implement practices that protect, promote and support breastfeeding.

In December 2018 St Georges Neonatal Unit was awarded Stage 2 accreditation of the UNICEF UK Baby Friendly Initiative Standards

In 2019 our unit was awarded full Level 3 accreditation as Baby Friendly by UNICEF