St George’s nursing recruitment campaign shortlisted for award
We’re delighted to have been shortlisted in the Nursing Times Workforce Awards 2020 for our work to recruit new Band 5 nurses and improve the recruitment experience for applicants.
Our recruitment campaign is up against the Mid Yorkshire Hospitals NHS Trust for the Nursing Recruitment Marketing Campaign of the Year award.
The award aims to recognise an organisation’s marketing efforts to support nursing recruitment. The Nursing Times Awards attract hundreds of applicants, and the judges saw our use of creative marketing material, the innovative use of social media and other multi-channel approaches to promote St George’s and encourage more nurses to consider a career with us.
Our campaign to attract nurses to St George’s has focused on putting our nurses’ voices at the centre of our marketing – including videos of staff from many different services. We have highlighted some of the excellent development opportunities offer, including the NQN career development pathway and post-graduate training.
With our usual open days postponed due to Covid-19, we’ve been offering potential candidates the chance to get in touch for informal chats and be interviewed by phone/video call. Last month, our Chief Nursing Officer, Robert Bleasdale, hosted a successful online webinar where more than 50+ candidates had the chance to ask questions and find out more about working here.
Sarah Hemmings, Recruitment Team Leader said: “We’re delighted to have been shortlisted for this award, which recognises how teams from across the Trust, including corporate nursing, communications, HR and recruitment have all come together to deliver such effective value for money marketing campaigns.
“We’ve had to adapt and change the way we recruit as a result of the Covid-19 pandemic, so I’m incredibly proud that we’ve been recognised. It’s obviously been an incredibly challenging time for all our clinical staff so a huge and special thanks to nurses for continuing to get involved, welcome potential new recruits, take part in videos and case studies and more.”