This year, thousands of individuals and organisations from across the country are putting aside their differences to help write the first chapter of the biggest story of the 21st Century.
The idea is simple: we work together to achieve a 10% cut in the UK's carbon emissions in 2010.
Cutting 10% in one year is a bold target, but for most of us it's an achievable one, and is in line with what scientists say we need right now. And by signing up to a 10% target we're not just supporting 10:10 - we're making it happen.
The success of 10:10 depends on getting everyone involved, and the 10:10 website has all the tools you need to pass the message on far and wide. We need to start spreading the word to every corner of the country, inviting our friends, family, colleagues, suppliers, and other trusts - everyone we know - to take part.
It's easy to feel powerless in the face of a huge problem like climate change, but by uniting large numbers of people and institutions around immediate, effective and achievable action, 10:10 enables all of us to make a meaningful difference.
The challenge is to reduce carbon emission by ten per cent across four key areas:
St George's Healthcare was one of the first NHS Trusts to sign up for the campaign. We have already committed to a programme of carbon reduction and were one of ten trusts to launch the NHS Carbon Management Scheme with the Carbon Trust is 2006. We have already reduced carbon emissions by around 20 per cent in the last five years and the 10:10 campaign is an opportunity to further improve our carbon reduction and ensure a greener future for everyone.